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#Why email keeps going to junk how to
#Why email keeps going to junk registration

Domain-Based Message Authentication, Reporting & Conformance ( DMARC ) leverages the power of DKIM and SPF by requiring both in order to send and deliver mail.

#Why email keeps going to junk how to

For a crash course on all things DKIM, read How to Use DKIM to Prevent Domain Spoofing.

Domain Keys Identified Mail ( DKIM ) ensures that email is not tampered with during the transmission/sending process.

For an in-depth explanation of SPF, check out Sender Policy Framework: A Layer of Protection in Email Infrastructure.

Sender Policy Framework ( SP F ) confirms your identity by comparing the sender’s IP (found in the domain’s DNS record) with a list of IPs authorized to send from that domain.

The following four methods authenticate your email and help prove to providers that your email is worthy of the inbox and not the spam folder: Inbox providers trust authenticated mail more than unauthenticated mail, and are more likely to deliver those messages straight into the inbox. Authenticate your emailsĮmail authentication can be tricky but is key to verifying that you are who you say you are and that you’re sending legitimate emails.

For more on best practices with sender-recipient relationships, check out our guide, Email Manners: A Tale of Two Senders. Utilizing double opt-in confirms a recipient’s genuine interest in your emails, keeping your engagement and delivery rates high while lowering your risk for spam traps. Here’s an example of a double opt-in in action from the SendGrid Blog : Once they’ve completed this action, they are on your mailing list. Using a double opt-in ensures that subscribers are consenting to receive your emails by sending them a confirmation or welcome email that requires action, usually in the form of a check box or link agreeing to terms.

#Why email keeps going to junk registration

Verifying recipient registration and opt-in is crucial to building a healthy, sustainable email list. Provide a double opt in for your email list For more on how to grow your email list organically and spammy email, check out our article, Grow Your Email List Like You Make New Friends. It may not be the easiest or fastest way to grow your list and audience, but it is by far the most effective. Organically building your email list is in your best interest long term. You want to have an email list consisting of folks interested in receiving your emails, that way you ensure engagement.

Scraping emails or using a robot to collect emails-known as email harvesting-puts you squarely into the spam folder, so don’t ever do it.Sharing or using a shared list with a partner.Renting, purchasing, or co-registering an email from a third party.Avoid deny lists and monitor your reputationĮmail content is vital for communicating important information to stakeholders, providing shipping confirmations or security alerts, etc., but it can’t help your recipients if the emails never make it to their inboxes or go to an unengaged audience.Authenticate your email with SPF, DKIM, DMARC, and BIMI.In this post, we’ll cover some of our best advice to ensure your messages avoid spam filters and get delivered to your recipients. That’s where we come in! We’re here to help you get back into the inbox and avoid the spam folder altogether. How to keep your emails out of spam and in the inboxĮven the most seasoned email marketers experience email delivery issues-it happens all the time. You can accidentally end up in the email spam folder for any number of reasons, from your email list health to your authentication status, but there are a few tried-and-true tricks that can help you land back in the inbox in no time. This article was updated on January 27, 2021.Įmail deliverability is not an exact science, which can be frustrating for senders of all types.